Should you outsource to a marketing agency?

Should you outsource to a marketing agency?

Outsourcing itself has been around as a concept for a long time. Companies started to put greater focus on its core competencies. This came from a need to be more flexible, and reduce large management teams. Subsequently it became a formal and recognized business...

The Medical Device Marketing Paradox

Do you work in medical device marketing, or need the services of a medical device marketer? If so, you are in good company. The industry is filled with people, mostly inhouse marketers who are well educated, enthusiastic and even creative. You are probably friends...